We’re a class of 21 students at Berghs School of Communication in Stockholm. We come from different backgrounds, have different talents, and aspire to different roles – but we’re brought together by the idea of creating Interactive Communication. By that, we mean communication that is useful instead of annoying, two-way instead of one-way, and honest instead of deceptive.
You see, we believe that the world is changing. There’s nothing strange about that; the world changes all the time. From carriages to cars and smoke signals to social media, we live in a society constructed by a constant drive to improve and renew. There was a time when the communication business consisted of companies talking at people rather than with them. We’re pretty sure that’s not the sort of communication people mean when they talk about the foundation of a healthy relationship.
Today, with the amazing influx of new technology and digital social interaction, the possibility of genuine communication is stronger than ever – and we want to make it happen. Take a look around to see what we’re up to!
- Challenging what is and creating what is to be -